Director, Marketing Greater China
- Posted 08 May 2023
- Job type Permanent
Paid Parental Leave
Return to Work Policy
Flexible Working Arrangements
Leadership Development Program
Raise Numbers Of Women In Leadership
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
Who we are looking for:
A Director of Marketing for Shanghai, Hong Kong and Taiwan that will report to the Vice President of Global Marketing, and work closely with multiple regional/country leads including on the strategy planning, and execution of regional sales marketing activities. This person will steward cross-channel marketing investments, manage/develop a roster of best-in-class regional/country agency partners, and lead our growing China focused Team.
In this role, you will build a go-to-market strategy aligned to business objectives through effective collaboration and prioritization of efforts with sales, product and client services colleagues. To bring each tactic to life, you will partner with both regional and center of excellence subject matter experts across PR, Digital Marketing, Events, Product, Research, Creative, and Finance. By using an insights-driven approach, you will ensure excellence in content creation and maximum impact of all marketing investments.
In this role, you will also be responsible for collaborating closely on all global Marketing campaigns driving awareness and adoption of The Trade Desk brand. You will ensure market-specific audience insights are integrated into global campaign plans and lead localized “on the ground” execution with most relevant media, sponsors, influencers, and partners. This role will be pivotal to ensure we are able to position The Trade Desk correctly for each market and the opportunity.
What you’ll do:
Develop marketing and communication plans right-fit for each of the prioritized markets across the region and countries covered
Own local market insights, ensuring a continuous stream of information on our customers’ needs, our product/market fit, and competitive dynamics to inform Marketing investments and approach
Partner with internal SMEs and external agencies on a range of tactics, including PR/Coms, Awareness campaigns, Demand Generation campaigns, and Event Marketing
Maintain a close relationship with business teams to keep sales/client teams informed of all marketing activities and ensure alignment on lead follow-up
Develop strategic relationships with local trade press and industry organizations. Oversee sponsorship and partner opportunities, as well as earned media engagement
Establish goals and objectives for all regional marketing activities – enforce discipline for opportunity evaluation/selection, capacity-planning, and executional excellence
Steward the marketing budget, ensuring disciplined spend management and ROI measurement across all we do
You will be expected to travel up to 35-40% of the time to the various offices outside of your home office.
Who you are:
15+ years of in-region Sales Marketing experience; B2B, Product, Performance Marketing and Brand Marketing, External PR/Communications a plus
Proven ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and results
Autonomous, expert-level Marketer with a bias toward action
Seasoned people leader with proven experience leading high performing Marketing teams
Depth in full funnel marketing tactics – performance marketing mindset
Ability to take an ROI-driven approach toward developing go-to-market plans
Experience working at a Global company
Strong communicator with flawless project management skills
Fluency in English; Mandarin; Cantonese a plus
Position is based in Hong Kong or Shanghai