The Trade Desk

Director, Marketing Greater China

Posted 09 June 2023
Job type Permanent

Company's Benefits

  • Paid Parental Leave

    Paid Parental Leave

  • Return to Work Policy

    Return to Work Policy

  • Flexible Working Arrangements

    Flexible Working Arrangements

  • Mentorship Program

    Mentorship Program

  • Breastfeeding Rooms

    Breastfeeding Rooms

  • Sponsorship Program

    Sponsorship Program

  • Leadership Development Program

    Leadership Development Program

  • Coaching Program

    Coaching Program

  • Raise Numbers Of Women In Leadership

    Raise Numbers Of Women In Leadership

Job Description

​The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

Who we are looking for:

A Director of Marketing for Shanghai, Hong Kong and Taiwan that will report to the Vice President of Global Marketing, and work closely with multiple regional/country leads including on the strategy planning, and execution of regional sales marketing activities. This person will steward cross-channel marketing investments, manage/develop a roster of best-in-class regional/country agency partners, and lead our growing China focused Team. 

In this role, you will build a go-to-market strategy aligned to business objectives through effective collaboration and prioritization of efforts with sales, product and client services colleagues. To bring each tactic to life, you will partner with both regional and center of excellence subject matter experts across PR, Digital Marketing, Events, Product, Research, Creative, and Finance. By using an insights-driven approach, you will ensure excellence in content creation and maximum impact of all marketing investments.

In this role, you will also be responsible for collaborating closely on all global Marketing campaigns driving awareness and adoption of The Trade Desk brand.  You will ensure market-specific audience insights are integrated into global campaign plans and lead localized “on the ground” execution with most relevant media, sponsors, influencers, and partners. This role will be pivotal to ensure we are able to position The Trade Desk correctly for each market and the opportunity.

What you’ll do:

  • Develop marketing and communication plans right-fit for each of the prioritized markets across the region and countries covered

  • Own local market insights, ensuring a continuous stream of information on our customers’ needs, our product/market fit, and competitive dynamics to inform Marketing investments and approach

  • Partner with internal SMEs and external agencies on a range of tactics, including PR/Coms, Awareness campaigns, Demand Generation campaigns, and Event Marketing

  • Maintain a close relationship with business teams to keep sales/client teams informed of all marketing activities and ensure alignment on lead follow-up

  • Develop strategic relationships with local trade press and industry organizations. Oversee sponsorship and partner opportunities, as well as earned media engagement

  • Establish goals and objectives for all regional marketing activities – enforce discipline for opportunity evaluation/selection, capacity-planning, and executional excellence

  •  Steward the marketing budget, ensuring disciplined spend management and ROI measurement across all we do

  • You will be expected to travel up to 35-40% of the time to the various offices outside of your home office.

Who you are:

  • 15+ years of in-region Sales Marketing experience; B2B, Product, Performance Marketing and Brand Marketing, External PR/Communications a plus

  • Proven ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and results

  • Autonomous, expert-level Marketer with a bias toward action

  • Seasoned people leader with proven experience leading high performing Marketing teams

  • Depth in full funnel marketing tactics – performance marketing mindset

  • Ability to take an ROI-driven approach toward developing go-to-market plans

  • Experience working at a Global company

  • Strong communicator with flawless project management skills

  • Fluency in English; Mandarin; Cantonese a plus

  • Position is based in Hong Kong or Shanghai