The Trade Desk

Associate Business Development Director

Posted 02 March 2023
LocationHong Kong S.A.R
Job type Permanent
DisciplineBusiness Analysis

Company's Benefits

  • Flexible Working Arrangements

    Flexible Working Arrangements

  • Mentorship Program

    Mentorship Program

  • Leadership Development Program

    Leadership Development Program

  • Paid Parental Leave

    Paid Parental Leave

  • Return to Work Policy

    Return to Work Policy

  • Breastfeeding Rooms

    Breastfeeding Rooms

  • Sponsorship Program

    Sponsorship Program

  • Coaching Program

    Coaching Program

  • Raise Numbers Of Women In Leadership

    Raise Numbers Of Women In Leadership

Job Description

​The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

What we do?

As part of the Business Development team, you will be in a team of high-energy individuals who are constantly leveraging our understanding of programmatic, consumer needs, and client objectives to become a true consultative business partner to your clients. We are the masters of relationship building and will be a key cog to bridging client needs with The Trade Desk product suites.

What you’ll do?

  • Develop and close new brand direct clients (40%) and ad agency (60%) leads to use The Trade Desk technology

  • Drive revenue independently and manage a portfolio of business consisting of both agency, independents, and brand direct clients

  • Develop a deep understanding of client business protocol and utilize The Trade Desk product suite to build solutions.

  • Schedule and conduct meetings with brand direct and ad agency decision-makers

  • Email and call potential clients and leads to set up meetings

  • Communicate the value of The Trade Desk media buying platform by walking through detailed demonstrations of the product

  • Build and execute strategic plans to achieve revenue goals

  • Hit monthly and quarterly revenue targets

  • Respond to RFPs/Briefs and prepare customized proposals to win new business

  • Grow current accounts by identifying and closing up-sell opportunities

  • Understand competitive differentiators in the fast-changing online advertising landscape

  • Work with the product team to help share customer insights to shape our product

  • Mentor and participate in training junior employees

  • Collaborate with the trading and account management teams to upsell clients

Who you are?

  • Minimum of 8 years of experience in digital advertising and/ or SaaS sales, preferably in programmatic and/or measure

  • Outstanding sales experience, with a track record of up selling and winning net new accounts

  • Experience working with brand marketers, advertising agencies, media buyers

  • Experience building longstanding, consultative client relationships

  • Knowledgeable of the digital marketing ecosystem. Particularly the roles of ad networks, ad exchanges, ad servers, SEM platforms, DSPs; And how they correlate with each other

  • Good quantitative skills and negotiation’s ability

  • Experience in managing longer sales cycles with many stakeholders

  • Experienced in working in team settings to collaboratively grow an account

  • Self-starter – able to tackle new clients or territories with little guidance

  • Quick learner – able to rapidly grasp new technology and product changes

  • Strong grasp of language (English, Cantonese, Mandarin)

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.