Senior Partner Marketing Manager - APJC

Posted 16 January 2024
Job type Permanent

Company's Benefits

  • Flexible Working Arrangements

    Flexible Working Arrangements

  • Mentorship Program

    Mentorship Program

  • Leadership Development Program

    Leadership Development Program

  • Paid Parental Leave

    Paid Parental Leave

  • Return to Work Policy

    Return to Work Policy

  • Childcare Facilities

    Childcare Facilities

  • Breastfeeding Rooms

    Breastfeeding Rooms

  • Sponsorship Program

    Sponsorship Program

  • Coaching Program

    Coaching Program

  • Internal Women's Networking Group

    Internal Women's Networking Group

Job Description

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

Cloudflare is redefining how enterprise IT works, establishing its own category, growing a billion dollar business +40% annually and our regional marketing teams are at the forefront of this growth. Our Asia Pacific Marketing team is hiring and we’re looking for senior leaders who are growth-obsessed problem solvers, data-informed decision makers, fearless innovators and relentless builders. We’re on a mission to Help Build a Better Internet, and demonstrate the massive benefits that has for customers and partners alike. Our connectivity cloud brings together cybersecurity, networking, application and developer platforms to deliver greater outcomes for customers in all industries and segments.

Right now we’re looking for an experienced, enthusiastic & highly motivated Senior Partner Marketing Manager to lead Cloudflare’s partner strategy and execution across Asia Pacific, Japan, and China. You will be laser focused on growing partner revenue, building a partner community and integrating partner marketing into the overall regional strategic growth initiatives. You have a passion for working with partners, are obsessed with data as a basis for planning and optimizing; you are detail oriented and very familiar with the cybersecurity marketplace. 

Here’s what you will do:

  • Build and own the execution of the overall Channel Marketing Strategy for APJC with a goal to build partner sourced pipeline, partner thought leadership and community and increase channel revenue 

  • Manage the Channel MDF program for APJC. This includes MDF in alignment with the Sales and Channel Strategy, owner of the end to end partner submission process, reporting and review of ROI on MDF usage

  • Work with your global marketing counterparts to localise marketing content for channel consumption and/or channel co-sell or co-branding. This may include digital campaigns through to partner program and plays that support building partner sourced pipeline 

  • Own the measurement of campaign impact through SFDC reporting, evaluate event/campaign ROI, and present on recommendations for improvement

  • Own the development and execution of local channel incentive programs that build pipeline, channel engagement and community

  • Own channel partner marketing relationships, building rapport and trust across a select group of focused partners. 

  • Where required provide onsite event staff/support where there are no channel marketing resources available

  • Key stakeholders to collaborate with include (but not limited to) Cloudflare Partners, GEO Head of Channels, Global Partner Program team, Global Partner Marketing and Channel Account Managers

Examples of desirable skills, knowledge and qualifications

  • Experience working with channel partners in a marketing or program management capacity

  • Familiar with different types of partners and routes to market

  • Self-motivated, able to work autonomously and communicate effectively.

  • Project management/organizational skills and the ability to successfully manage multiple initiatives at once

  • Strong interpersonal skills and the ability to coordinate across multiple departments

  • Results oriented with experience using qualitative and quantitative metrics with a focus on revenue,conversion, sales and other marketing goals

  • Experience with an enterprise software, SaaS or security company

  • Salesforce & Marketo experience

  • Ability to travel

  • Familiarity with digital campaigns is a plus