Cloudflare

Digital Marketing Manager, Webinars - Fixed Term (11 months)

Posted 09 July 2024
LocationMalaysia
Reference7336a69e1us

Company's Benefits

  • Flexible Working Arrangements

    Flexible Working Arrangements

  • Mentorship Program

    Mentorship Program

  • Leadership Development Program

    Leadership Development Program

  • Paid Parental Leave

    Paid Parental Leave

  • Return to Work Policy

    Return to Work Policy

  • Childcare Facilities

    Childcare Facilities

  • Breastfeeding Rooms

    Breastfeeding Rooms

  • Sponsorship Program

    Sponsorship Program

  • Coaching Program

    Coaching Program

  • Internal Women's Networking Group

    Internal Women's Networking Group

Job Description

​About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Employment Type: Fixed Term - 11 Months
Available Location: Kuala Lumpur, Malaysia

Responsibilities:

  • Webinar Management: Plan, promote, and produce high-impact webinars that align with Cloudflare’s goals to attract, inform, and engage our target audience. This includes managing all aspects of webinar logistics from initial concept to post-event follow-up.

  • Media Management: Work with digital marketing team to manage media owner support and delivery of webinar content through paid, owned and earned media channels; publishers will help create and host new content, and promote existing content.

  • Speaker Coordination: Identify, invite, and prepare internal/external speakers, ensuring content is relevant, engaging, and tailored to the interests of cybersecurity decision-makers in the APJC region.

  • Audience Development: Strategically attract the right audience for each webinar through effective promotion and collaboration with marketing and sales teams.

  • Lead Development: Work closely with regional marketing and sales leaders to ensure webinar content and follow-up activities contribute to pipeline progression and conversion of MQLs into opportunities.

  • Measurement and Optimisation: Use CRM and marketing automation tools to measure the performance of webinars across KPIs including MQLs, pipeline and sales accepted leads.

  • Cross-Functional Collaboration: Liaise with global & local marketing, sales, product teams, and external partners to ensure webinars are integrated into broader marketing and sales strategies.

  • Reporting and Analysis: Monitor and report on webinar performance, using insights to optimize future webinars and lead follow-up strategies.

Required Skills & Experience

  • Experience: At least 4 years of experience in webinar production or similar roles, preferably within the technology or cybersecurity industry.

  • Communication Skills: Exceptional verbal and written communication skills in English, with the ability to engage and persuade a senior-level audience.

  • Technical Proficiency: Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce etc.

  • Project Management: Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously.

  • Team Collaboration: Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across different regions and functions.

  • Audience Insight: A deep understanding of the cybersecurity market and the challenges faced by decision-makers in enterprise companies across the APJC region.

  • Language Skills: Fluency in English is required. Additional language skills relevant to the APJC region are a plus.

Reporting:This position reports into the Senior Director of Marketing for APJC

Employment duration:Fixed term - 11 month, with the potential for extension based on performance and business needs.