In the wake of the pandemic, the world of work has undergone a drastic shift. One of the most significant changes has been the rise of hybrid work, which combines remote and in-person work. This shift has also changed the way women network and advance their careers.
Before the pandemic, networking events were a popular way for women to build connections and advance their careers. However, the pandemic has made these events almost impossible. In response, women have had to find new ways to network and connect with others.
One way women have adapted to this new reality is by utilizing virtual networking tools. Platforms like LinkedIn and Zoom have become essential tools for building connections and advancing careers. However, according to research from LinkedIn, men are more likely to engage in virtual networking than women. This disparity could be due to a variety of factors, including gender biases and societal expectations. Some women's organizations have shifted their focus to virtual networking events. For example, the American Business Women's Association (ABWA) has launched a new series of virtual events, including webinars and online networking opportunities, to help members stay connected and advance their careers. Similarly, Women in Technology International (WITI) has launched a virtual networking platform called "WITI Connect," which allows members to connect with other women in their field and participate in virtual events.
This disparity is particularly concerning given the current job market. According to a report by McKinsey, women's jobs are 1.8 times more vulnerable to this crisis than men's jobs. This means that women are more likely to lose their jobs or have their hours reduced. Networking and building connections can be critical in securing new opportunities and advancing careers, making the gender disparity in virtual networking all the more concerning.
Despite these challenges, women have shown incredible resilience and adaptability. Many have found creative ways to network and connect with others, such as attending virtual events or participating in online communities. Others have used the pandemic as an opportunity to develop new skills or pursue new career paths.
For example, in the United States, women-owned businesses have been particularly resilient during the pandemic. According to a survey by the National Association of Women Business Owners (NAWBO), 64% of women-owned businesses reported pivoting their business strategy to adapt to the pandemic. Additionally, 31% of women business owners reported launching new products or services during the pandemic.
In conclusion, the pandemic has changed the way women network and advance their careers. While virtual networking has become increasingly important, men are more likely to engage in this activity than women. Given the current job market, this disparity is concerning. However, women have shown remarkable resilience and adaptability, and many have found new ways to connect and advance their careers. The rise of women-owned businesses during the pandemic is a testament to this resilience and adaptability. As we move forward into a new era of work, it will be critical to continue to support and empower women in their careers.
Half the Sky's mission is to supply the tools that can give every woman the ability to build a successful career and be fully prepared for the future of work. So, that they can lead a healthy, prosperous and more balanced/blended lifestyle of their choosing. By building your confidence, you’re setting foundations to empower yourself and your career. The world is your oyster, and it starts with you.
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half the sky (HTS) is a career platform for women connecting you to career opportunities at companies that care. Providing you with information, tips and strategies to navigate the rapidly changing workplace.