- Posted 22 December 2023
- Job type Permanent
Leadership Development Program
Paid Parental Leave
Return to Work Policy
Flexible Working Arrangements
Raise Numbers Of Women In Leadership
Internal Women's Networking Group
Equal Pay Initiatives
The Growth Markets (GM) social media area lead is responsible for owning the strategy and execution of Area/country-level social media activity with the goal of increasing brand awareness, driving target stakeholder engagement, and positioning Avanade as the leading Microsoft expert in the market. A key part of this role is working with the GM leadership team, Avanade’s GM Leading Voices community and GM Marketing professionals, providing best practice guidance and implementation support for social media activity, ensuring that it is activated in a coordinated and consistent way, reflecting the global strategy and practices, to maximize impact and results. The role is also responsible for measuring/evaluating GM social media activity results, making recommendations for continuous improvement and providing feedback to the global team, to inform the broader social media strategy.
• Coordinating with the area priorities, social media needs, plans, and objectives, ensuring alignment with the global social media Center of Excellence strategy and guidelines. The GM Social Media Lead will manage the area’s social media strategy, providing regional stakeholders with guidance, feedback, and support on their social media activities and campaigns. They will ensure that the regional social media teams are aligned with the global social media strategy and guidelines.
• Managing the regional social media marketers, providing them with guidance, and support on their social media activities and campaigns. The Growth Markets (GM) Social Media Lead will work closely with regional field marketers to understand their social media needs and objectives. They will provide input and support to ensure that the regional social media plans are aligned with the global Center of Excellence social media strategy and guidelines. They will also provide guidance and support to the regional marketers on their social media activities and campaigns.
• Share thought leadership and perspective around best-in-class social trends, ideas, and strategy by researching social media trends and keeping the GM Marketing team up to date on changes. Evangelize social best practices to cross-functional teams and stakeholders, internally and externally.
• Manage day-to-day area social media presence on strategic social platforms. Working with the GM Marketing Lead and the area internal/external communications lead, the GM Social Media Lead will be responsible for creating timely content in support of local news events, activities and other timely opportunities to transmit Avanade’s voice/insights/thought leadership etc. across the GM social media platforms. They will also be responsible for managing content and reporting for our employee advocacy and social promotion tool.
• Monitoring the performance and reputation of the brand on social media platforms, using data and analytics to measure the impact and ROI of the regional social media efforts. The GM Social Media Lead will monitor the performance and reputation of the brand on social media platforms, using data and analytics to measure the impact and ROI of the regional social media efforts. They will also provide insights and recommendations to the regional marketers on how to improve their social media activities and campaigns. They will also be responsible for target-setting and providing monthly, quarterly, and ad-hoc performance reports for business leadership.
• Implement the quality and compliance standards for social media content, ensuring that all posts are accurate, relevant, engaging, and aligned with the brand voice and tone. The GM Social Media Lead will enforce the quality and compliance standards for social media content, ensuring that all posts are accurate, relevant, engaging, and aligned with the brand voice and tone.
• Social Media Listening: The GM Social Media Lead will be responsible for social media listening, which involves monitoring social media channels for mentions of the brand, its products, and its competitors. They will use social media listening tools to track conversations and identify trends, insights, and opportunities. They will also provide insights and recommendations to the regional marketers on how to improve their social media activities and campaigns.
Skills and Qualifications:
• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in social media marketing, preferrably in the APAC / Australia region
• Experience in managing social media campaigns and content calendars.
• Strong understanding of social media marketing tools and techniques.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Bachelor’s degree in business, marketing, communications, branding, social media, public relations or related discipline