Senior Manager, APJC CX Field Marketing (Based in Singapore)

Job Title: Senior Manager, APJC CX Field Marketing (Based in Singapore)
Contract Type: Permanent
Location: Singapore
Salary: SGD 200 - 300K + Benefits
Reference: 1279522
Contact Name: Nayana Pathak
Contact Email: napathak@cisco.com
Job Published: March 16, 2020 11:01

Job Description

Customer Experience (CX) at Cisco may be the name of an organization, but it’s also so much more than that. And it’s fueled by the transformation we are making to embrace our customer’s reality. First, it’s a philosophy. It spans across the company and touches the customer at every step of their journey with Cisco. The philosophy behind any great customer experience emphasizes that, for our customers, it’s not just about the “what” but also about the “how.” Next, it’s a portfolio. We’re evolving our portfolio of Services to align more with our customers’ lifecycle, and we’re adding new value drivers, to make their lives easier, and their experience with Cisco a more seamless one. Finally, it’s our Cisco team, committed to helping our customers achieve their outcomes and realize the full value of the solutions they’ve purchased from us.

What You’ll Do

As the region marketing lead, you will lead the strategy and execution for APJC CX marketing in collaboration with APJC CX, APJC Service Sales and APJC Growth Marketing ultimately to accelerate demand and drive CX growth. You will align global marketing initiatives to deliver local customer and partner relevance, engagement, and results. You will build out APJC field-led demand campaigns designed to protect and grow the highly strategic existing revenue within the APJC region. And you will integrate CX into APJC Growth Marketing platforms, programs, and campaigns. In this leadership role you will drive consistent activation and execution across APJC – using a common global CX Marketing blueprint, programs & campaigns from the CX marketing team.

More specifically, in this role you will drive

Innovative Marketing - You lead, manage and develop an exceptional team combining digital and agile marketing practices that increase our efficiency and improve our ability to directly impact sales. You lead with an external orientation with a center on customer, partner, and market-in. You inspire innovation and create a team culture of it. Leverage innovative marketing approaches such as automation and programmatic capabilities in an environment of testing and optimization. Be agile in a fast-changing, resource-constrained environment.
Digital Customer Engagement - You partner with PR, media, social and omni-channel to optimize communications and digital customer and partner engagement in APJC in order for CX to optimize live and digital engagements. You incubate CX event experiences and build ongoing engagement journeys with our key audiences in APJC.
Building Strategic Relationships – You communicate effectively to influence and establish impactful relationships with business partners including: Region CX, Service Sales, and Partner leaders, SLT, peers, customers, partners, influencers and vendors. You build trusted relationships across Marketing, Sales, and Partners to deliver a full marketing portfolio and clearly demonstrate ROI.
Business Mindset – You lead the team through the transformation Cisco is driving from Products to Services with Recurring Revenue. Use strong business and technical knowledge to find opportunities to drive aggressive business growth and deliver Marketing return on investment.
Experienced People and Team Developer – You will continue to lead the team through our organization’s transformation, as our revenue models and marketing function continues to transform. You lead with a drive-to-action mindset, across routes to revenue, for outcomes and impact and with effective pace.

Who You'll Work With

The Customer Experience (CX) team is at the forefront of Cisco’s vision for driving deep technology partnerships with its customers. We deliver to customers professional services, product innovation, and programs to ensure customers achieve their objectives on Cisco technology. We value teamwork, creativity, learning, relationships, and flawless execution. We are project and program managers, communicators, storytellers, dreamers, and doers. Above all, we live to deliver an experience that inspires, educates and deepens meaningful engagement with Cisco.

We work with partners, internal and external stakeholders in a dynamic and fast-paced environment to drive marketing strategies that help partners achieve business outcomes and grow Cisco’s business. This is a unique opportunity to join a dynamic and agile team that is undergoing an evolution of its practices and skills to become more integrated and automated using a digital / omni-channel approach where practical, so our marketing becomes more personalized and effective.

Who You Are

  • You are a passionate Marketing and Communications executive and an inspiring leader who leads through data-driven insights.
  • You understand through firsthand experience the challenges of marketing complex IT solutions across all segments of the marketplace, through direct, partner and distribution channels.
  • Your career will embody Cisco’s values. We are committed to changing the world. We focus intensely on customers. We make innovation happen. We win together. We respect and care for each other. We always do the right thing.

You Will Have

  • 10+ years of B2B Marketing and Communications leadership experience, preferably in tech.
  • Proven record of accomplishment in creating and leading sustainable high-performance teams.
  • Significant experience in marketing through multiple go-to-market channels including resellers, systems integrators, and distributors.
  • Preferably career success in large global brands.

We Are Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here’s how we do it.

We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (30 years strong!) and only about hardware, but we’re also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.

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