Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Permanent
Location: Kuala Lumpur
Reference: 1827
Contact Name: Sabrina Ho
Contact Email: sabrina@halftheskyasia.com
Job Published: January 15, 2019 14:49

Job Description

Job Description

  • Develop and manage digital marketing campaigns- including social media, display, SEM.
  • Plan, create/produce and monitor a “highly compelling” brand appropriate content for all social media sites, aligning each objective/activity with the strategic business goals.
  • Manage all marketing, testing, and optimization initiatives within online and digital media channels, including paid search, display ads, affiliates, and others,
  • Work with in-country marketing teams and respective agencies to execute media-driven digital media for social, search and others.
  • Monitor and engage with our customers across the various social channels with our agency partners.
  • Supporting global governance and policies rollout to countries and businesses.
  • Liaise with the global stakeholder in managing all counties marketers & agencies social media platforms and tools access requests.
  • Implement the Digital strategy based on the CJM (customer journey mapping), activation tactics and activation tools.
  • Ad-hoc support in social content publishing via social management tools-like Spredfast.
  • Provide digital and social media guidance and best practices to stakeholders across Asia subsidiaries
  • Manage digital channels and create engaging content – including Facebook posts, social media graphics, video, etc.
  • Conduct routine digital media platform (social media & search) audits to ensure its accurate, updated and available on our internal systems, planning, align to policies
  • Maintain message consistency
  • Meet deadlines
  • Attention to detail
  • Work to develop new media skills and capacity

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