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People Moves - Visa hires Maaike Steinebach


Latest Career News on Prominent Female Executives across Industry:

VISA the worlds leader in digital payments, has appointed Maaike Steinebach as General Manager for Hong Kong and Macau. Ms Steinebach is a leading female banking executive in Asia – working across Asian institutional, commercial and private banking. She has spent her career running major institutions with a view to building out businesses, achieving higher profitability and increasing employee engagement.

For the past nine years, Ms. Steinebach has been based in Hong Kong, where she previously held the roles of Country Executive of Commonwealth Bank of Australia (CBA), and Country Executive for ABN AMRO and Regional Head Asia for the corporate bank. Prior to Hong Kong, Ms. Steinebach spent five years based in Shanghai as Country Manager for Fortis Bank Greater China. 

On her appointment VISA stated: “Ms. Steinebach brings strong fintech expertise to Visa, bringing the CBA Innovation Lab to Hong Kong in 2016, one of the first of its kinds by a major bank in the city, and co-founded the Fintech Association of Hong Kong in 2017. A champion of diversity and inclusion, she also serves as a community lead for Hong Kong Women in Tech Group and Woman Chief Executives Hong Kong.  

Maaike Steinebach, Visa General Manager of Hong Kong and Macau, said: “I am excited to take on this role and lead the Visa team in this fast-changing, competitive payments environment. Consumers in Hong Kong and Macau are known for demanding fast, safe and convenient payments. I look forward to working closely with our partners to deliver new and better ways to pay and be paid for everyone.”

Shirley Yu, Visa Group General Manager, Greater China, said: “We are delighted to have found Maaike to lead our business in Hong Kong and Macau. In the past few years, the team has done an excellent job in deepening our presence and pioneering payment innovation. Maaike brings a wealth of experience, particularly in Greater China, to the position and will continue to lead and grow the payments industry. “

Ms. Steinebach succeeds Caroline Ada, who has been promoted as Global Head of Business Planning and Operations after leading the business for the past three years and played a crucial role in the growth of contactless payments and fintech engagement in Hong Kong and Macau.

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